Top Twitch Streamer Joins Kick, But Not How Everyone Expected

Asmongold, one of Twitch's biggest stars, officially joined Kick platform, but surprisingly it wasn't because of an astronomical contract. Instead of an exclusive deal, he chose multistreaming without any payout, representing a new approach to platform strategy.

Asmongold Shocks Streaming World with Unusual Move

Asmongold, one of the most-watched streamers on Twitch, officially joined the Kick platform, but the way he did it surprised the entire community. Kick, which launched in late 2022 as a challenger to Amazon-owned Twitch, has been gaining attention thanks to its more lenient content guidelines and significantly higher payouts for creators.

Kick has been growing primarily by acquiring big names from Twitch and YouTube for massive amounts. In June 2023, it secured deals with two top Twitch creators: xQc reportedly signed a $100 million contract, and Amouranth, though details of her deal weren't disclosed. The same year, it also brought on Nickmercs under a $10 million non-exclusive agreement.

Why did Asmongold choose a different approach than other big names? The answer lies in his long-term philosophy of maintaining creative freedom instead of signing restrictive exclusive contracts.

Surprising Announcement Without Big Payout

On June 1st, Kick surprised everyone with an official announcement of Asmongold's arrival: "Welcome to the Kick family @Asmongold." Asmongold responded that he would begin multistreaming the very next day, meaning simultaneous broadcasting on both Twitch and Kick.

The unexpected twist, however, was that this partnership didn't involve any major financial deal. Kick co-founder Bijan Tehrani quickly clarified that Asmongold joined simply through the standard Kick Partner Program without an exclusive contract or large payout.

Tehrani also criticized Twitch for its long-standing practice of limiting creators within a closed ecosystem, noting that a top Twitch streamer choosing multistreaming represents a major shift.

Asmongold's Reasoning Behind the Decision 🎯

Asmongold later explained his decision to join Kick's partner program by saying he believes multistreaming is the future of content creation. He stressed that nothing will change for his Twitch viewers - his content will still be available there as normal. This move simply adds Kick as another place where fans can watch him.

Why Kick Over YouTube?

When asked why he chose Kick over YouTube, Asmongold pointed to YouTube's strict DMCA policies, which make the platform difficult for his type of streaming. YouTube indeed has a more repressive approach to copyright, which can be problematic for streamers who react to videos or use music.

No Big Payout

When asked if he received a big payout for joining Kick, he said no, emphasizing that his decision was about maintaining creative freedom and not signing exclusive deals. Interestingly, Asmongold had hinted at this plan back in 2023 during a livestream, where he said he wasn't ready to commit exclusively to any platform.

New Trend in Streaming Industry? 📈

Asmongold's decision might represent the beginning of a new trend in the streaming industry. Instead of signing expensive exclusive contracts, streamers could choose multistreaming for:

Maximizing reach - Reaching audiences on multiple platforms simultaneously
Risk reduction - Independence from a single platform
Preserving freedom - No restrictive exclusivity conditions
Revenue diversification - Multiple income sources

Impact on Kick vs. Twitch Rivalry 🥊

Asmongold's move is symbolically significant for the rivalry between platforms. It shows that Kick can attract top talent even without astronomical payouts if it offers better conditions for creators.

For Kick, this means:

• Legitimacy as a platform capable of competing with Twitch
• Proof that their partner program works for top streamers
• Potential for growth without massive investments in acquiring streamers

For Twitch, this represents:

• Loss of monopoly on leading streaming talent
• Need to reassess relationships with creators
• Risk of further departures toward multistreaming model

Technical Aspects of Multistreaming 🛠️

Multistreaming isn't technically simple and requires:

More powerful hardware for simultaneous broadcasting to multiple platforms
Specialized software like OBS Studio with appropriate settings
Stable internet connection with sufficient upload speed
Chat coordination and audience interaction across multiple locations

Asmongold, as an experienced streamer, has the technical equipment and know-how needed to handle these challenges.

Streaming Community Reaction 💬

The streaming community reacted to Asmongold's decision with mixed responses:

Positive reactions:

• Praise for maintaining independence
• Appreciation for being able to watch on preferred platform
• Viewing it as a smart business move

Critical voices:

• Some fans worry about divided focus
• Questions about stream quality on both platforms
• Speculation about future exclusive contracts

Financial Aspects of the Decision 💰

Even though Asmongold didn't receive a large payout for joining Kick, multistreaming can be financially beneficial:

Dual monetization - Donations and subscriptions on both platforms
Greater advertising reach - More opportunities for sponsors
Reduced dependency - Diversified income streams
Negotiating position - Better position for future negotiations

Future of Streaming Ecosystem 🔮

Asmongold's decision could set a precedent for other major streamers. If multistreaming proves to be a sustainable and profitable model, we can expect:

More streamers choosing similar approaches
Platforms adjusting their terms to retain talent
Technological innovations facilitating multistreaming
Monetization changes across platforms

Impact on Fans and Viewers 👥

For viewers, multistreaming brings both advantages and disadvantages:

Advantages:

• Ability to watch on preferred platform
• Potentially more content and interactions
• Greater streamer accessibility

Disadvantages:

• Possible community division between platforms
• More complex tracking of multiple chats
• Potential quality reduction due to divided focus

Long-term Streamer Strategies 📊

Asmongold's example shows the evolution of streamer strategies:

From exclusivity to diversification - Instead of relying on one platform
From big contracts to sustainability - Long-term building instead of quick profit
From platform loyalty to business decisions - More strategic approach to career management

Industry-Wide Implications 🌐

This move could influence broader streaming industry dynamics:

Platform competition may shift from bidding wars to service quality
Creator empowerment through reduced platform dependence
Innovation acceleration in multistreaming technologies
Revenue model evolution across the entire ecosystem

The success of this approach could fundamentally change how platforms compete for talent and how creators approach their careers.

Economic Analysis of the Decision 📊

From an economic perspective, Asmongold's choice represents a risk-adjusted strategy:

Lower immediate reward but reduced long-term risk
Maintained flexibility for future opportunities
Portfolio approach to platform relationships
Insurance against platform changes or policies

This conservative approach may prove more valuable than large upfront payments if streaming landscape continues evolving rapidly.

Verdict and Future Outlook

Asmongold's decision to join Kick without an exclusive contract represents a paradigmatic shift in the streaming industry. It shows that top streamers don't have to choose between platforms but can leverage all available opportunities.

For streamers, this opens new possibilities for monetization and audience building. For platforms, it means needing to compete on service quality rather than just payout size. For viewers, it could mean greater accessibility to their favorite creators.

The success of this model will depend on Asmongold's ability to maintain content quality on both platforms and how platforms react to this new trend. If multistreaming proves sustainable, we can expect fundamental changes in the entire streaming ecosystem.

This approach also demonstrates the maturation of content creation as a business, where creators make strategic decisions based on long-term value rather than immediate financial gain. It could inspire a new generation of creators to prioritize independence and flexibility over large but restrictive contracts.

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FAQ

Q: Will Asmongold still stream on Twitch?
A: Yes, Asmongold confirmed he'll continue streaming on Twitch. Multistreaming means simultaneous broadcasting on both platforms.

Q: Did Asmongold get paid for moving to Kick?
A: No, both Asmongold and Kick confirmed he didn't receive any large payout. He joined through the standard partner program without financial compensation.

Q: Will multistreaming affect his stream quality?
A: Asmongold assured that nothing will change for his viewers. Content will be available in full quality on both platforms.

Q: Why didn't he choose YouTube instead of Kick?
A: Asmongold cited YouTube's strict DMCA policies as the main reason. Kick has a more lenient approach to copyright issues.

Q: Will other major streamers follow this model?
A: It's possible. Asmongold's approach could inspire other streamers to make similar decisions if it proves successful.

Q: How will monetization work on both platforms?
A: Asmongold will be able to monetize content on both platforms simultaneously through donations, subscriptions, and sponsorships.